How to prepare your mailing lists

- they need to be on an excel sheet
- first column: first name (not compulsory)
- second column: last name (not compulsory)
- third column: email address (compulsory)
- fourth column: empty
- fifth column: personalized message (not compulsory), it can be personalized individually or in groups. This personalized message shall appear at the top of the email.
- there is no need to put titles (first name, last name...) at the top of the columns.

Once the mailing is sent, you will get the bad addresses back.
For a second (reminder) message, you will need to send me the list again (updated).

Linking presentation and client's needs

When with the client, make as many parallels between what is on the presentation (verbal and/or powerpoint) and his needs. Ask him questions.

Powerpoint presentation on tools

It would be nice to include, when presenting the tools in a ppt to a prospect, some photos of what it actually looks like when the process takes place.

Sales Day Preparation

Before the sales day:
- determine the targets according to the process: do an OP on 6 targets with the name of the company, why we want to work with them, and what is the plan.
- determine the contact (name, address)
- find out background info on the company and the person
- determine the What's In It For Me
- read the Rules of Engagement

Sales day
- make sure that the info is correctly gathered
- get together for the calls

Strategy Sales

We think that it's best to hire a sales specialist rather than find new consultants. It's not that we don't need new consultants, but we first need to increase our sales.

Ongoing Projects - Seminars - PLA 2 - Things to do

- 3/15 : Andy - Send brochure as is internally and Tommi. Daniele - Send info about booking hotel and deadline for reservation
- 3/23 : Andrew - Make change to measurement and the translation. Daniele - Redo brochure content.
- 3/27 : Stephane - Finalise layout for brochure
- 3/28 : Stephane - Update website with the brochure, emailing :
     - content : mention the same seminar in Paris late May
     - recipients : 1- strong, international IT, ICG, De Baak 2-soft (everyone writes his/her own)
Undated
- All of us : make a budget, see how many people will come
- Daniele : evaluation form
- Andrew : target marketing prospects

Viral marketing videos :-)

In order to increase the IT awareness through the web, we could shoot several very short and inexpensive movies that would be fun and striking. Here are some ideas:
- dark screen and then a match striking (about innovation and Finnish winters)
- Frenchies by a lake talking about Finnish saunas, and wondering what can be seen. Except it's foggy. The creative idea comes from opening the door, and then they see great looking girls.
- Frenchies fighting in a meeting and then seeing what can be done by seeing IT methods.

Local days France

Contents :
0 - see the accountant (Done)
1 – Belgium checklist – Stephane 30min (Done)
2 – Events France (strategy, countdown, content) - Daniele 1:30 (in progress)
3 – End of morning - quick look at the blog (To Do) and finalization of shares cession (in progress)– Steph 15 min
4 - Prospects – Andy 1:30 (Done)
5 – Sales and marketing strategy – Steph 1:30 (Done)
6 - Orchidea presentation - Florent / Andy - 1:00 (To Do)

Ongoing Projects - Seminars - Inno Brussels

Katri's seminar :
- Daniele to send her our documents,
- Steph is going to help her with the web aspects (.be pointing out to the .fr) and design email.
- Andy's going to help her on sales

Still needed :
- katri's bio and photo
- PR IT best practices news
- FactaFinlandia award news
- registration form
- brochure
- html email finalization with awards
- html email database list