How to prepare your mailing lists

- they need to be on an excel sheet
- first column: first name (not compulsory)
- second column: last name (not compulsory)
- third column: email address (compulsory)
- fourth column: empty
- fifth column: personalized message (not compulsory), it can be personalized individually or in groups. This personalized message shall appear at the top of the email.
- there is no need to put titles (first name, last name...) at the top of the columns.

Once the mailing is sent, you will get the bad addresses back.
For a second (reminder) message, you will need to send me the list again (updated).

Sales Day Preparation

Before the sales day:
- determine the targets according to the process: do an OP on 6 targets with the name of the company, why we want to work with them, and what is the plan.
- determine the contact (name, address)
- find out background info on the company and the person
- determine the What's In It For Me
- read the Rules of Engagement

Sales day
- make sure that the info is correctly gathered
- get together for the calls

Ongoing Projects - Seminars - PLA 2 - Things to do

- 3/15 : Andy - Send brochure as is internally and Tommi. Daniele - Send info about booking hotel and deadline for reservation
- 3/23 : Andrew - Make change to measurement and the translation. Daniele - Redo brochure content.
- 3/27 : Stephane - Finalise layout for brochure
- 3/28 : Stephane - Update website with the brochure, emailing :
     - content : mention the same seminar in Paris late May
     - recipients : 1- strong, international IT, ICG, De Baak 2-soft (everyone writes his/her own)
Undated
- All of us : make a budget, see how many people will come
- Daniele : evaluation form
- Andrew : target marketing prospects

Local days France

Contents :
0 - see the accountant (Done)
1 – Belgium checklist – Stephane 30min (Done)
2 – Events France (strategy, countdown, content) - Daniele 1:30 (in progress)
3 – End of morning - quick look at the blog (To Do) and finalization of shares cession (in progress)– Steph 15 min
4 - Prospects – Andy 1:30 (Done)
5 – Sales and marketing strategy – Steph 1:30 (Done)
6 - Orchidea presentation - Florent / Andy - 1:00 (To Do)

Ongoing Projects - Seminars - Inno Brussels

Katri's seminar :
- Daniele to send her our documents,
- Steph is going to help her with the web aspects (.be pointing out to the .fr) and design email.
- Andy's going to help her on sales

Still needed :
- katri's bio and photo
- PR IT best practices news
- FactaFinlandia award news
- registration form
- brochure
- html email finalization with awards
- html email database list

Ongoing Projects - Seminars - HLA

Adriaan leadership seminar is going to take place in AIC.
People will be staying at Castel Azur.

Ingredients:
- 360°
- Virtual meeting follow up
- Simulation

Things to do:
- Communication will be on both Paris and Sophia Events
- Stephane will send the emaillng mid March (with the brochure)
- Andy and Daniele are going to update their lists beforehand taking into account the language and the potential interest
- Stephane will update the website for both Sophia and Paris dates
- Andy will take care of the brochure (schedule and little text) by the end of week 9
- Daniele will translate the brochure in French early week 10
- The pdf version should be ready by mid March.