Thursday, March 15, 2007
Strategy Sales
We think that it's best to hire a sales specialist rather than find new consultants. It's not that we don't need new consultants, but we first need to increase our sales.
Ongoing Projects - Seminars - PLA 2 - Things to do
- 3/15 : Andy - Send brochure as is internally and Tommi. Daniele - Send info about booking hotel and deadline for reservation
- 3/23 : Andrew - Make change to measurement and the translation. Daniele - Redo brochure content.
- 3/27 : Stephane - Finalise layout for brochure
- 3/28 : Stephane - Update website with the brochure, emailing :
- content : mention the same seminar in Paris late May
- recipients : 1- strong, international IT, ICG, De Baak 2-soft (everyone writes his/her own)
Undated
- All of us : make a budget, see how many people will come
- Daniele : evaluation form
- Andrew : target marketing prospects
- 3/23 : Andrew - Make change to measurement and the translation. Daniele - Redo brochure content.
- 3/27 : Stephane - Finalise layout for brochure
- 3/28 : Stephane - Update website with the brochure, emailing :
- content : mention the same seminar in Paris late May
- recipients : 1- strong, international IT, ICG, De Baak 2-soft (everyone writes his/her own)
Undated
- All of us : make a budget, see how many people will come
- Daniele : evaluation form
- Andrew : target marketing prospects
Viral marketing videos :-)
In order to increase the IT awareness through the web, we could shoot several very short and inexpensive movies that would be fun and striking. Here are some ideas:
- dark screen and then a match striking (about innovation and Finnish winters)
- Frenchies by a lake talking about Finnish saunas, and wondering what can be seen. Except it's foggy. The creative idea comes from opening the door, and then they see great looking girls.
- Frenchies fighting in a meeting and then seeing what can be done by seeing IT methods.
- dark screen and then a match striking (about innovation and Finnish winters)
- Frenchies by a lake talking about Finnish saunas, and wondering what can be seen. Except it's foggy. The creative idea comes from opening the door, and then they see great looking girls.
- Frenchies fighting in a meeting and then seeing what can be done by seeing IT methods.
Thursday, March 1, 2007
Local days France
Contents :
0 - see the accountant (Done)
1 – Belgium checklist – Stephane 30min (Done)
2 – Events France (strategy, countdown, content) - Daniele 1:30 (in progress)
3 – End of morning - quick look at the blog (To Do) and finalization of shares cession (in progress)– Steph 15 min
4 - Prospects – Andy 1:30 (Done)
5 – Sales and marketing strategy – Steph 1:30 (Done)
6 - Orchidea presentation - Florent / Andy - 1:00 (To Do)
0 - see the accountant (Done)
1 – Belgium checklist – Stephane 30min (Done)
2 – Events France (strategy, countdown, content) - Daniele 1:30 (in progress)
3 – End of morning - quick look at the blog (To Do) and finalization of shares cession (in progress)– Steph 15 min
4 - Prospects – Andy 1:30 (Done)
5 – Sales and marketing strategy – Steph 1:30 (Done)
6 - Orchidea presentation - Florent / Andy - 1:00 (To Do)
Ongoing Projects - Seminars - Inno Brussels
Katri's seminar :
- Daniele to send her our documents,
- Steph is going to help her with the web aspects (.be pointing out to the .fr) and design email.
- Andy's going to help her on sales
Still needed :
- katri's bio and photo
- PR IT best practices news
- FactaFinlandia award news
- registration form
- brochure
- html email finalization with awards
- html email database list
- Daniele to send her our documents,
- Steph is going to help her with the web aspects (.be pointing out to the .fr) and design email.
- Andy's going to help her on sales
Still needed :
- katri's bio and photo
- PR IT best practices news
- FactaFinlandia award news
- registration form
- brochure
- html email finalization with awards
- html email database list
Tuesday, February 20, 2007
Ongoing Projects - Seminars - HLA
Adriaan leadership seminar is going to take place in AIC.
People will be staying at Castel Azur.
Ingredients:
- 360°
- Virtual meeting follow up
- Simulation
Things to do:
- Communication will be on both Paris and Sophia Events
- Stephane will send the emaillng mid March (with the brochure)
- Andy and Daniele are going to update their lists beforehand taking into account the language and the potential interest
- Stephane will update the website for both Sophia and Paris dates
- Andy will take care of the brochure (schedule and little text) by the end of week 9
- Daniele will translate the brochure in French early week 10
- The pdf version should be ready by mid March.
People will be staying at Castel Azur.
Ingredients:
- 360°
- Virtual meeting follow up
- Simulation
Things to do:
- Communication will be on both Paris and Sophia Events
- Stephane will send the emaillng mid March (with the brochure)
- Andy and Daniele are going to update their lists beforehand taking into account the language and the potential interest
- Stephane will update the website for both Sophia and Paris dates
- Andy will take care of the brochure (schedule and little text) by the end of week 9
- Daniele will translate the brochure in French early week 10
- The pdf version should be ready by mid March.
Monday, February 5, 2007
Percentages on job (by Andy)
We need to put more VALUE on the Sales Process in Innotiimi and in our team. If we do not value making the "sale" and "organising" the work to make the client happy, people will not want to do this work. That is the reason why we have different roles developing in the team so we can value this part of the "process". Each role is important to make the sales process develop in the right way.
1) The sales => The person(s) who does the work to find the right client contact and gets them interested in us and our company. The role of sales is to use their network and create "thirst" in the propsect so that they are interested in having a meeting with us to find out more. This may be the opportunity to find out more on the needs of the client. Many people may be involved in this "needs analysis" meeting. For example the programme manager may be invited to join at this stage because they have a good overall understanding on what the "company" can offer and deliver. At this stage the client may ask us to make a proposal.
2) Programme management => The person(s) who does all the organising "work" to satisfy the customers needs. This work includes discussing the needs with our partners and coming up with some solutions. Then they are responsible for making the draft proposal, budget proposal, 1st proposal, 2nd proposal etc, the negotiations, getting the deal with the customer, making the deals with the consultants, getting f/b from the clients to see if the delivery met our promise, the follow-up next steps for new projects in the programme. In summary taking responsibility for creating a long term "development" process and relationship with the client.
3) The Delivery of services by consultants => The are responsible for delivering the work for the client within the framework outlined by the the programme manager and the client. The consultants use this framework to delivery the innotiimi promise.
Now, maybe we need to look at who took the responsibility for the programme management? Was there equal responsibility? What programme management work was done, and by who? For example I have persoanlly spent about 1.5 extra days with consolis (without being paid), getting to understand their business and figuring out what to do next.
1) The sales => The person(s) who does the work to find the right client contact and gets them interested in us and our company. The role of sales is to use their network and create "thirst" in the propsect so that they are interested in having a meeting with us to find out more. This may be the opportunity to find out more on the needs of the client. Many people may be involved in this "needs analysis" meeting. For example the programme manager may be invited to join at this stage because they have a good overall understanding on what the "company" can offer and deliver. At this stage the client may ask us to make a proposal.
2) Programme management => The person(s) who does all the organising "work" to satisfy the customers needs. This work includes discussing the needs with our partners and coming up with some solutions. Then they are responsible for making the draft proposal, budget proposal, 1st proposal, 2nd proposal etc, the negotiations, getting the deal with the customer, making the deals with the consultants, getting f/b from the clients to see if the delivery met our promise, the follow-up next steps for new projects in the programme. In summary taking responsibility for creating a long term "development" process and relationship with the client.
3) The Delivery of services by consultants => The are responsible for delivering the work for the client within the framework outlined by the the programme manager and the client. The consultants use this framework to delivery the innotiimi promise.
Now, maybe we need to look at who took the responsibility for the programme management? Was there equal responsibility? What programme management work was done, and by who? For example I have persoanlly spent about 1.5 extra days with consolis (without being paid), getting to understand their business and figuring out what to do next.
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